When asked how he has endured in the industry for so long compared to other developers, Lanning explains that he first became interested in the industry because of the possibilities it held; and those possibilities still interest him even now.
At several points Lanning talks about how “Oddworld 2.0” (as he calls the franchise’s current incarnation) is approaching the market:
- Lanning believes that digital shelf space is infinite, and is positive about digital distribution; sel-publishing means they don’t have to work with big publishers and make huge returns.
- When designing games, Oddworld takes less of a direct “you are in the story” approach common to other games, and instead allows the player to sit back and watch the story while still allowing their influence to be felt.
- Lanning talks about wanting to engage with audience more directly, saying he wants to “make our audience feel heard” and that Oddworld listens to its fans
- There has been no advertising for digital rereleases, instead relying on guerrilla marketing and pre-existing brand visibility