Oct 212013
 
In a recent interview with Polygon, Lorne Lanning talked about the obstacles larger game developers face when striving to inject their games with more meaningful content, who are prohibited by the current market push towards big budgeted games.
Marketing and sales departments that are focused on sizable returns for their huge product investments are less concerned with meaning and more concerned with sales results. So the least likely place we should expect to see more subtly influential, deeper content is from those products with the highest budgets and greatest focus on ‘must have massive audience consumption results.’
“When content is deeper and more meaningful, then you can still create highly digestible and widely consumable entertainment products. Or, you can make Britney Spears albums. The games industry has more Britney Spears-class content than Pink Floyd. We just always aimed to deliver more of the later.
Polygon

This analogy was echoed from earlier last month in DICE 2013 London, during Lanning’s presentation “Properties for the Apocalypse”.

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