OddMobb is a company based in Emeryville, California, started by Lorne Lanning and Sherry McKenna after they closed the Oddworld Inhabitants videogame studio. It has been modelled on a traditional Hollywood production company, functioning as a creative hub that outsources technical production of its ideas to external developers. It is the company responsible for rereleasing the Oddworld videogames on digital distribution services as well as the upcoming Antisocial Network.
Sherry McKenna is the Chief Executive Officer of OddMobb. Beneath her are President Larry Shapiro, Executive Officer Jerome Engel, Chief Technology Officer Daniel Goldman and Chief Creative Officer Lorne Lanning. McKenna, Engel and Goldman sit on the board of directors along with Terry Opdendyk and Noah Doyle.
While speaking at Wilfrid Laurier University in Waterloo, Ontario, Jeff Braun (co-founder of Maxis), ‘
let slip some comments’ that revealed he had been helping with the business aspects of producing a new game, confirmed by Lorne Lanning. It is not known whether this help continued to the founding of OddMobb.
OddMobb was co-founded by Sherry McKenna, Lorne Lanning, Larry Shapiro and Daniel Goldman to develop and launch the Antisocial Network. It was incorporated on 2 October 2009, the same month OddMobb filed seven trademark registrations that covered a wide range of products, including online social networking, 3D virtual environments featuring user-generated content, online publication of various media, board games, action figures and printed materials. OddMobb is invested in by Onset Ventures, whose founder, Terry Opdendyk, sits on OddMobb’s board of directors.
OddMobb has so far only been responsible for the digital rereleases of the existing Oddworld catalogue, but they plan to release the Antisocial Network platform soon. OddMobb is making use of Torque 3D and Facebook Apps, and its unreleased website has been developed using the Gaia Framework for Adobe Flash and WordPress. OddMobb currently owns 11 Internet domains. An OddMobb application will make use of users’ alt keys.
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